I started my career doing in-person sales where I discovered my love for marketing. I enjoyed crafting quality pitches and increased my personal sales rate by 50% within a year, becoming one of the top salespeople in a bicoastal company of over 200 employees. I then worked as a Social Media Manager for KO Comedy, running Sammy Obeid’s Twitter of over 15K followers and creating content. As a content creator, I was recruited to write video games for Luna Park.

My extensive experience as a Senior Social Media Manager comes from working at BerlinRosen, a PR firm voted #1 Best PR Firm by Observer three years in a row. I managed the accounts of very high-profile clients including Westfield World Trade Center (37K followers), Audible, Hudson Square Properties, Main Street Renewal, and Jaros, Baum & Bolles.

I follow the exact same process as BerlinRosen with my own freelance work. I am confident that with my extensive experience I can improve your social media presence!

Please see below for my full resume.

SOCIAL MEDIA MANAGER

Dynamic Leader with 7 Years of Expertise in Marketing, Social Media Management, and Content Creation

Experienced Social Media Manager & Content Creator offering marketing expertise in account management, copywriting, branding, graphic design, creative content, video and photo editing, and sales. Proven track-record of creating captivating content, increasing personal sales rate by 50% within one year, writing compelling copy, increasing follower engagement, and quality community management on all social channels. Extensive experience in analyzing insights through monthly reporting to track engagement and account growth. Strong understanding of the importance of creating content that incorporates the correct tone of the company’s brand. Collaborative team leader focused on workplace positivity and productivity. Dedicated to self-reflection and personal improvement.

CORE COMPETENCIES

  • Creative Oversight

  • Follower Engagement

  • Content Creation

  • Strategic Planning

  • SEO & Analytic Reporting

  • Account Growth

  • Branding

  • Cross-Functional Leadership

  • Sales Marketing

PROFESSIONAL EXPERIENCE

CEO, Overview Effect Marketing(2023-Present)

  • Founder and Chief Executive Officer of Overview Effect Marketing

  • Designing a brand and creating social media content in brand tone using Canva and In-Shot

  • Researching hashtags with the largest followings relevant to content to incorporate in captions

  • Drafting content calendars as well as monthly analytical reports on follower growth and engagement

  • Collaborating with author’s PR team to manage capturing content at events

Edinburgh Fringe Festival, Artist (August 2023)

  • Recipient of the Bounce Emerging Artist Award at the Edinburgh Fringe Festival

  • Wrote and produced in partnership with Paradise Green Venues

Social Media Manager, Berlin Rosen (July 2022-May 2023)

  • Managed social media accounts for six major companies through community management and follower engagement across all platforms (Instagram, Facebook, LinkedIn, TikTok, and X)

  • Created content in brand tone, drafting content calendars each month accordingly and presenting to client

  • Produced monthly report for client with analytics of each post including takeaways to incorporate similar content that performed successfully in the next month’s content calendar

  • Drafted social media posts (reels, stories, static posts, carousels) for Instagram, Facebook, TikTok, LinkedIn, and X (10-20 posts per day) using programs such as In-Shot, Adobe Premiere, and Canva

  • Wrote organic and paid post copy for notable brands including Audible and Westfield Malls

  • Trusted with confidential information working with high-profile clients

    Content Creator (contract), Luna Park (April-July 2022)

  • Recruited to work for virtual game show start-up, collaborated with writing team members to create games

  • Created and wrote scripts for game host and drafted visuals to pass on to design team

Saleswoman & Brand Ambassador, Kaleo Marketing (2017-2020)

  • Increased personal sales rate by 50% within one year

  • Became one of the top 10 salespeople in bicoastal marketing company of over 200 employees

  • Led orientations and trained new team members in proper sales techniques to optimize performance success

  • Strategized to deliver compelling and persuasive sales pitches

  • Lead cross-functional team of 7 employees responsible for project operations and increasing company sales

  • Graphic designer for company from 2019-2020, Created advertisements for marketing company using Adobe photoshop and graphic design skills

VISTA Volunteer, AmeriCorps (2015-2016)

  • Tutored for ACT English and led creative writing electives for students

  • Stationed at Non-profit Youth Rebuilding New Orleans as the Youth Engagement Coordinator

  • Coordinated post-Katrina disaster relief programs

  • Organized service projects for the students at ReNew Accelerated High School.

EDUCATION

B.A. in Theater & Literature, Bard College Annandale-on-Hudson, New York, 2015

  • Awarded the Donald Parker Prize for Excellence in Theater Performance

SKILLS

Microsoft Office 365, Google Suite, Final Draft, Adobe Premiere, Canva, Mailchimp, WordPress, Squarespace, Canva, Pinterest Data Collection, Celtx, Logic Pro, Web Design, Hootsuite, Falcon, BrightEdge (SEO), In-Shot, Airtable