Why Invest in your Digital Presence?
A digital presence is like a first impression. We meet someone and draw conclusions before we even know them. Sometimes when we get to know the person we drew conclusions about, we find out that our assumptions were wrong. We may have thought based on the small coffee stain on their shirt they weren’t put together nor affluent, when in reality someone bumped into them on their way to a meeting with Michelle Obama and Bill Gates.
But, lucky for you, it’s impossible to get a coffee stain on your digital presence.
However, it is very possible for someone quickly to draw a conclusion about your business, artwork, products, or services based on a weak digital presence.
A strong digital presence is proven to. . .
Draw People In & Generate Business
Let’s face it. Looks matter. The more put together you look, the more positive an effect it will have on people. A good Digital Presence makes your business, services, or product more attractive thereby generating more business.
Don’t take my word for it. According to the Entrepreneur article below, a recent survey found that 78% of users are more willing to buy from a company once they've had a positive social media interaction.
Boost Employee Morale
A good social media presence for a company features the product as well as the people who make it all happen.
Featuring employees in social media content makes them feel valued and important, leading to a real pride in the work they do.
A proud employee leads to a happier workplace which inevitably enhances success—everybody wins.
Click on the below Forbes article to read more on this!
Acquire More Customers
Work smarter, not harder. Right?
A strong social media presence makes it easy to find your target demographic. Business profiles on social platforms also draw analytics on target customers. The greater the presence, the more interest generated, the clearer idea we get of who to market your services or product to.
Click on the Chicago Digital Marketing Agency article below to learn more!
